Irreverence Reverence: Prada, ambition and creativity in storytelling
May 20 2013 · 0 comments · Places that SpeakI am in awe of Prada Marfa. If you’ve come across it, then you’ll know that Prada Marfa is a sculpture – a lifesize copy of a Prada store, built near Valentine, Texas, with Prada’s blessing.
Brand Tudor: Making a superbrand, what Coca Cola and Henry Tudor know
May 21 2013 · 0 comments · Places that SpeakWhile possibly open to charges of anachronism, and of oversimplifying the taming of Britain’s great feudal families, I find fascinating the firm grip Henry Tudor had on the business of the making of a superbrand – namely, Brand Tudor, which like a Nike, a Coca Cola, is a brand that is all about total immersion, that creates a world made entirely of itself.
Through Children’s Eyes: ‘experiential’ done properly
May 24 2013 · 0 comments · The Child WithinThe spectacle, I think, is a show seen through the eyes of a child. And anyone who can produce something so stunning as to create in the spectator an absolute sense of child-like wonder adds incalculable value to their brand. Such a show, however, is extremely hard to pull off.