25 May 2017 19:00
 
FREEDINNER: ON ATTRACTION

On Thursday 25 May, FreeState hosted its eighth FreeDinner event where 40 guests gathered in Shoreditch, London for an evening of food, talks and conversation all centred around the theme of ‘Attraction’

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7 June 2017
 
AMP AMPLIFY 2017: THE EDGE OF THE POSSIBLE

Adam was invited to give two keynote presentations and run a series of workshops for AMP Amplify, Australia’s top business and innovation platform for exploring technology, thought leadership, customer culture and the future of business.

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8 December 2016
 
Feeling Good In Public Spaces: a multi-sensory event

What can we learn from the Shaman – the original experience masterplanner? FreeState recently took part in the final event of ARCCs ‘Feeling Good in Public Spaces’ dialogue series for which we made the following film.

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28 October 2016
 
Creating Places with Meaning: Experience Over Environment

FreeState were invited to be part of a panel of experts looking into the future of place and how space will evolve. Part of the Cushman & Wakefield Retail Insight Programme the event was hosted by Central Saint Martins, University of the Arts London.

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6 September 2016
 
PechaKucha at Orms: Where Next For Brand?

What’s the difference, if there is one, between brand, identity and reputation? At its core, a brand is the narrative for your organisation; it’s the assets, the stories, the impact you make and the position you occupy in others’ minds. However, has brand become a dirty word? Does brand need a rebrand?

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25 May 2016
 
L’Experience Narrative: Building the Experience for the Fashion Industry

“I believe you should consider the user’s narrative experience as central to every single move you make – from the founding strategy and vision to the detailed design and operations – whether you are considering the smallest pop-up shop or the grandest trade show. But do you agree? Well, let me tell you why I think you should!”

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10 February 2016
 
World Information Architecture Day

World IA Day is a global phenomenon – 57 locations, 28 countries, 6 continents, just 1 day.

This year’s theme was ‘Information Everywhere, Architects Everywhere’ and Adam gave the rallying keynote talk in London.

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7 December 2015 17:30
 
A WORKSHOP FOR ARCHITECTS AND DEVELOPERS: HOW TO BUILD A COMPELLING STORY

We all tell stories to entertain and to inspire action but we also need stories to communicate ideas and connect one vision to another.

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10 November 2014 18:30 - 20:00
 
THE ERA OF EXPERIENCE DESIGN

A panel of speakers reflect on how architects might learn from other disciplines in creating sensory environments.

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