3 April 2020
ALONE TOGETHER

AFTER COVID Story one –  The most obvious irony of the effect of COVID 19 is the fact that our enforced isolation – what Lord Hennessy calls the atomisation of society – has resulted in the most creative examples of togetherness. For me, chief among these has to be the vocal leader, the inauguration of […]

Read More
22 July 2019
University campuses should be more like Glastonbury

    The following was published in Architect’s Journal (May 2019). A response to the slowdown in university-funded architectural projects, it’s a rallying cry for other – and much better – ways of creating campuses that attract, involve, and created a sense of belonging in students. As the higher-education gold rush recedes, the design approach […]

Read More
26 September 2018
The rise and rise of the empathic developer: creating value for all

I was lucky enough to chair the panel in a recent webcast How experience design creates value for everyone. It’s the first in a series in which FreeState partners with The Urban Developer to examine all things great and good in the world of experience design, with a particular focus on developers. We were joined by Frasers Property Australia’s Rory Martin, […]

Read More
13 July 2018
122 Roseneath Street: the building that speaks and acts like a brand

I was introduced by David Mousa of The Urban Developer to Giuseppe ‘Pinot’ Demaio last year. Having worked stints in magazine publishing, editing and art directing, and as a senior art director for Nike, Demaio and his citizen-creative Local Peoples has since partnered up with a bunch of architects and developers to found Assemble. Driven […]

Read More
5 July 2018
Creating the workplace as brand experience

In the cliff notes for the white paper How to Create Loyalty Beyond Reason, Jonathon Midenhall (Airbnb) and Neill Barrie (TBWA)’s check list for what makes an iconic brand includes the assertion that it must contribute – rather than reflect – culture. I love this, and especially in terms of the workplace, which for me, […]

Read More
8 June 2018
Airbnb: workplace as advert for future employees

Read anything on what it is that a business or organisation needs to do if they’re going to attract and retain talent, and sooner or later you’re going to be directed to examples from California’s tech industry; and so to a Silicon Valley culture that places a premium on the importance of a work that […]

Read More
25 May 2018
Making Smart work for real humans

Regular readers will know only too well my views on a certain brand of Smart city, which I shout from the highest point, and to anyone who will listen. Equally, you will know my similarly strident views on the rise of the building spectacle as designed by a latter day brand of super architect. Championing […]

Read More
21 May 2018
Be like a Jordan: the role of a rallying vision in the making of places

Having had the opportunity to work with many a fine brand, I’m a massive fan of the vision well done. Truly innovative brands know that they are being judged not on the basis of their logos and what they say, but rather on what we – their target markets – say about them. It is our […]

Read More
11 May 2018
Innovation cluster: social capital and the makings of a real knowledge quarter

Over the past few months, we’ve had several conversations with planners and entrepreneurs in Melbourne, London and San Francisco interested in ‘innovation clusters’, which in a nutshell describes the creation of live places specifically designed to generate and drive knowledge capital. This is a focus for many sectors, is generally specific to city-size placemaking, and […]

Read More
27 April 2018
THE EXPERIENCE-READY CAMPUS: AUDE SNAPSHOT

We love interrogating our Experience Research and Thinking with those who run projects live and have plenty of insights to share. The AUDE conference this year, held at the University of Kent, was a brilliant opportunity to do just that!

Read More
27 April 2018
The porous campus: why it’s good for the future of education

One of the key challenges facing our clients and friends across the board is how to attract and engage the world’s best talent. In the world of the university campus, best talent includes students, academics, alumni, industry, and partners, who all contribute to the successes by which universities are now judged.

Read More
27 April 2018
First life, then spaces, then Gardens by the Bay: a narrative approach to placemaking

As a lesson in experience design for city makers, Gardens by the Bay is one of my favourite examples of the virtues of thinking about the start of a future place not in terms of an architect’s masterplan, but rather as a narrative journey that in itself is composed of and drills down into any number of further journeys.

Read More
x