24 June 2014
The Roller Coaster of Experience Design

Whether singular executions or multiple identities, most brands are flatlining. Branding values coherency – with the result that corporate identities are constructed as a blandly steady state of being.

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27 May 2014
It All Begins With an Experience

It all begins with an experience. Experience Design is a journey. It is an opportunity to programme the brand as we travel together through what I have come to think of as five stages.

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