2017 Jan 12, 1:08 pm
The history of experience thinking: A film

Today, be it in the coffeehouse at the end of the road, on the website of an international brand or in the city we call home, the whole world is obsessed with the quality of the experience. Has this not always been true? This little film reveals how we humans have always been in the business of masterplanning our great, shared experiences.

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2016 Dec 8, 1:19 pm
Inspiring innovative experience-makers everywhere

‘If you can dream it, you can do it!’ – Walt Disney
We want to inspire 1 billion people by 2027 to have taken positive action in the realms of innovative city making!

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2015 Dec 3, 12:48 pm
The hero’s journey and how to create places that enable collaboration

The key first job is not 6 months of wordsmithing nor is it drawing a building, the key first task is to describe five steps of a journey. That’s all. Here’s how.

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2014 Jul 3, 4:07 pm
A festival of incongruity

How do we win an audience and get them talking about us, remembering us? Recently, a large mobile network asked us this and our reply was that they needed to get some mud on their wellies.

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2014 Jun 24, 2:36 pm
The roller coaster of experience design

Whether singular executions or multiple identities, most brands are flatlining. Branding values coherency – with the result that corporate identities are constructed as a blandly steady state of being.

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2014 May 27, 3:02 pm
It all begins with an experience

It all begins with an experience. Experience Design is a journey. It is an opportunity to programme the brand as we travel together through what I have come to think of as five stages.

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