We are a global network of researchers, strategists, designers and curators. It’s a team made up of people who believe in the importance of the designed experience.


ADAM SCOTT

Global Creative Director

Adam Scott is the Executive Creative Director and Founder of FreeState. An architect and designer, he’s won a number of Cannes Gold Lions and drives our creative approach to masterplanning experiences. Adam is in his element designing experiences for global brands or multinational developers.

He’s an evangelist for the cause and travels the world meeting with key decision makers and giving talks on the future of experience design. A lifelong advocate of the truly transformational experience, his abiding passions are the experiential wonders of the English landscape garden, the Shaman, and the Las Vegas casino.


NATHAN BELL

Regional Director, Australia

Nathan is our client and operations lead for Australia. With over 20 years experience at some of the biggest advertising and design agencies in the world, he brings a depth of skills and support to the team. Day-to-day, Nathan oversee a number of diverse range of Clients and has a talent for solving complex business problems, and sets the tone for our culture and collaborative approach to work.

Nathan needs two things for any adventure: local food and wine, shared around a table with the very people who made it. He believes everything you need to know about a culture can be uncovered at the dinner table. Especially when the wine is flowing.


CHARLOTTE BOYENS

Design Director, UK

As our Design Director and co-founder, Charlotte takes the lead on some of our biggest design projects, bringing creative concepts to life. Now, working more for city-makers than marketeers, Charlotte revels in the opportunity to get back to her roots as an Architect – designing incredible experiences and helping clients tell their story in some of the most iconic buildings and spaces across the globe.

When it comes to experiences, she’s all about authenticity. It’s something that gets said a lot in our industry. But few can actually execute it. In her downtime, Charlotte enjoys exploring the creative tension between motherhood and nurturing a career through her printmaking practise.


CHRIS CALLANDER

Project Director, Australia

Chris is a Project Director based in Melbourne. Having headed up hundreds of digital projects, he effortlessly links up all aspects of our work – from strategy and design to making sure we meet deadlines and bring our best work to the table.

One of the great insights Chris brings to FreeState is the understanding that being brash isn’t the best way to connect with people. In a world caught in a deluge of information, Chris understands just how rare and powerful the opportunity to be still and present is. It could be all that time he spends out on the water in Byron Bay. Or maybe he’s just ahead of his time. We think it’s a little of both.


HANNAH GREEN

Project Administrator, Australia

Hannah is a Project Administrator for our Melbourne Office. With experience across branding, events and design thinking, she’s made herself a master of many trades. And has a skillset to match. With us, Hannah provides a steadying hand on projects. Working with our design and strategy team, she keeps clients in the loop and helps guide our work from conception through to fruition. A natural creative with a level-headed approach to problems, Hannah helps keep our work on point.

On weekends, she’s blissfully content with brunch and a quiet spot in the sun. She adores all things art and design, and loves getting stuck into a DIY project at home.


JESSICA WATSON

Visual Designer, Australia

Jess is a Visual Designer at FreeState. Before joining our Melbourne team, she carved out a career in branding, which took her from London to Shanghai. But wherever she calls home, Jess has always been inspired and fascinated by the culture that surrounds her, and a love of storytelling comes naturally to her work. Whether crafting a business strategy or creating a unique experience – it’s all about tapping into something authentic.

In her downtime, you’ll find Jess wandering off the beaten path, down side streets where life is at its most interesting. She might even stop and have a chat in Mandarin.


LEIGH WHITTAKER

Strategy Director, Australia

Leigh is a Strategy Director at FreeState. With over 15 years’ experience in design and strategy, he’s headed up projects for some of the biggest organisations in Australia, Asia and the US. He’s a systems guy, and brings a balance of future thinking and creative confidence to projects and problem solving. At heart, he’s an ambassador for creating better cities, spaces and experiences – and loves nothing more than helping change-makers tell great stories.

A born explorer and endlessly curious about the world, Leigh is equally at home climbing a mountain, exploring the backstreets of historic towns or delivering a pitch in the boardroom of top organisations.


LISA TILLEY

Business Director, UK

Lisa is our UK and European Business Director. With a strong background in change, strategy and design, she’s worked with micro start-ups right through to multinationals. A natural storyteller with business nous to boot, Lisa is a key facilitator across some of our biggest projects. Empathy plays a big part in her approach – from building supportive relationships with clients to creating experiences that put people front and centre.

It takes inspired people to do inspired work. And thanks to a love of music, art, and the wonder that comes with exploring new places, Lisa is never short on inspiration.


LIBBI RIGBY

Business Director, Australia

Libbi is our Australian Business Director. Over the past 15 years she’s built a stellar career in brand, UX, wayfinding, and experiential design. With a remarkable ability to take in the bigger picture, Libbi balances creative expectations with commercial outcomes, client objectives with customer interests. It’s this sweeping perspective and inspired leadership that brings out the best in every project she’s part of.

When it comes to places of beauty, Libbi has a simple philosophy. That they should belong to everyone. That’s why she’s happy to sit and watch the waves roll in at the beach as she is to wander through Brisbane’s GoMA. Sanctuaries for all of us.


SACHIKO OSAWA

Project Manager, UK

Sachiko (or Sachi to us) is a Project Manager at FreeState. With a career that began in Japan, she’s now a wonderful presence in our London office. Sachi is all about building meaningful relationships with our clients and creating incredible experiences along the way. Meeting challenges with empathy and understanding, she’s someone we rely on to help our projects run smoothly.

Smart, savvy and seriously creative, Sachi knows the ins and outs of the creative process and how to bring big ideas to life.


JOIN OUR TEAM

We’re always looking for great researchers, strategists, designers and curators who have a passion to change the way we experience the world.

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