FreeState are brand experience architects.
We specialise in sales and marketing campaigns.
Our clients come to us for our expertise in research, strategy and design.
We help them create experiences that are delightful and meaningful and memorable.
These experiences are based on the key principles of people, place and time.
Particularly for a business competing with upstarts, a city development competing with new, exciting frontiers or even an airport putting itself and its home city on the map.Read More
Over the last few months I have been talking with some pioneering property developers about what the future looks and feels like.Read More
It seems to us that marketability is key to every stage of the development process; that being the developers ability to carry everyone on a journey with them. This is less relevant if you’re building The Shard (or it’s new rival tower 22 Bishopsgate), but it seems critical to us if you’re conceiving, leading, creating […]Read More
Celebrating the Experience Architecture Webinar.Read More
I think the business of architecture and placemaking has much to learn from the business of brand experience. Here is why… In recent years we have designed and built a number of really really big Brand Experiences, all happening over a very very short programme. By ‘big’ I mean sometimes 100,000 people visiting a day […]Read More
Cookies are those things mentioned in pop up windows when you are online, those things you click to be rid of without even thinking.Read More
‘The next revolution will be not technological but psychological.’ Rory SutherlandRead More
* These fields are required.