FreeState are world leading Experience Masterplanners.
We believe in designing the ideal future user experience as the foundation for creating and curating ideal future environments.
Today in 2017, be it in the coffeehouse at the end of the road, on the website of an international brand or in the city we call home, the whole world is obsessed with the quality of the experience. Has this not always been true? Have we not always designed experiences to create groups out of individuals, to attract and involve, and to infuse the participants with a sense of belonging, of meaning, of having a place in the world?
This little film begins in a cave 30,000 years ago and reveals how we humans have always been in the business of masterplanning our great, shared experiencesRead More
‘If you can dream it, you can do it!’ – Walt Disney
We want to inspire 1 billion people by 2027 to have taken positive action in the realms of innovative city making!
Each and every year we want to inspire positive action in 10 times the number of innovative city makers everywhere by engaging with people at every level, whether they are employers, developers, architects or end-users. Our goal is to inspire attraction, involvement and belonging, ultimately better connecting end-users with a more valuable end product.
We are very pleased to announce a significant merger with international design firm, HASSELL. This is a game changer for us. Needless to say, we’re super excited by the opportunity; an opportunity to bring our disruptive, Experience Masterplanning approach to a global pool of clients keen to better activate the place where buildings, brands and customers meet. The story is well told in this exclusive interview with Australia’s Financial Review.Read More
‘A feast of insights and provocations’. Have a listen to the next episode in our Conversation with a Creative Leader series, a conversational smorgasbord with Professor Mike Joroff.Read More
The grammar of moment by moment sequential experience. What we can learn today from legendary landscape designer Capability Brown.Read More
What if the spirit of ‘Belong Anywhere’ could inspire the workplace of private public space and let people and places find a new work/life narrative? This is the near future… of course.Read More
In our desire for ever more expensive products, services and technologies we increasingly value the opportunity for customisation over commoditisation; ‘freedom, delight, and personalisation’ above ‘effectiveness, efficiency and standardisation’. So what does that mean for the future of workplaces?Read More
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” writes Tom Goodwin in TechCrunch.
But what might this mean for the future of the workplace I wonder?Read More
“When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences rather than a physical things.”
But how do we best measure the effects of this shift in behaviour in order to better design our cities?Read More