FreeState are world leading Experience Architects.
We believe in designing the ideal future user experience as the foundation for creating and curating ideal future environments.
The grammar of moment by moment sequential experience. What we can learn today from legendary landscape designer Capability Brown.Read More
What if the spirit of ‘Belong Anywhere’ could inspire the workplace of private public space and let people and places find a new work/life narrative? This is the near future… of course.Read More
In our desire for ever more expensive products, services and technologies we increasingly value the opportunity for customisation over commoditisation; ‘freedom, delight, and personalisation’ above ‘effectiveness, efficiency and standardisation’. So what does that mean for the future of workplaces?Read More
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” writes Tom Goodwin in TechCrunch.
But what might this mean for the future of the workplace I wonder?Read More
“When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences rather than a physical things.”
But how do we best measure the effects of this shift in behaviour in order to better design our cities?Read More
‘What will people do?’ ‘How will they feel?’ ‘What is the experience?’
These are questions a marketing professional will ask themselves on a daily basis when considering their customers. Architects, on the other hand, rarely do.Read More
For a man who could play 27 instruments this was the natural next step, playing the whole experiential orchestra as one holistic multi-sensual, multi-dimensional designed experience unfolding over time.Read More
Reflections on the The Archiboo/FreeState workshop ‘How to Tell a Compelling Story’ which took place on December 7th 2015.
By Amanda Baillieu
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