FreeState are brand experience architects.
We specialise in sales and marketing campaigns.

Our clients come to us for our expertise in research, strategy and design.
We help them create experiences that are delightful and meaningful and memorable.
These experiences are based on the key principles of people, place and time.

uber small
24 June 2016
THE UBER-ISATION OF WORK(PLACE): EVERYONE’S OFFICE EVERYWHERE

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” writes Tom Goodwin in TechCrunch.

But what might this mean for the future of the workplace I wonder?

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spinunit_smallv2
10 June 2016
MEASURING THE EXPERIENCE CITY: HOW INSTAGRAM DATA TELLS US WHAT REALLY ATTRACTS MILLENNIALS

“When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences rather than a physical things.”

But how do we best measure the effects of this shift in behaviour in order to better design our cities?

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modify
20 May 2016
Inspiration / Theory
Why Architects should be more like Marketeers

‘What will people do?’ ‘How will they feel?’ ‘What is the experience?’

These are questions a marketing professional will ask themselves on a daily basis when considering their customers. Architects, on the other hand, rarely do.

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unnamed-1
26 April 2016
Inspiration / Prince
THE EXPERIENCE OF PRINCE THE GREAT IMPRESARIO

For a man who could play 27 instruments this was the natural next step, playing the whole experiential orchestra as one holistic multi-sensual, multi-dimensional designed experience unfolding over time.

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unnamed
4 February 2016
Identity / placemaking / Theory
THE ROLE OF FOOD AND THE NARRATIVE JOURNEY

Reflections on the The Archiboo/FreeState workshop ‘How to Tell a Compelling Story’ which took place on December 7th 2015.
By Amanda Baillieu

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Cannes Flags
26 January 2016
Inspiration
Cannes Celebrates: Brand Environments and Experience Design

“I see, I forget. I hear and I remember. I DO and I understand.” – Confucius

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the heros journey small
3 December 2015
Channels / events / Inspiration
The Hero’s Journey and How to Create Places that Enable Collaboration

The key first job is not 6 months of wordsmithing nor is it drawing a building, the key first task is to describe five steps of a journey. That’s all. Here’s how.

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magical incubator thumbnail
26 November 2015
Inspiration / Theory
The Magical Incubator versus a Party of Drunken Robots

How do you create Innovation Places?

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unnamed-1
22 October 2015
Inspiration / Theory
For Property Developers a World Class Experience Drives Marketability

Particularly for a business competing with upstarts, a city development competing with new, exciting frontiers or even an airport putting itself and its home city on the map.

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