FreeState are brand experience architects.
We specialise in sales and marketing campaigns.
Our clients come to us for our expertise in research, strategy and design.
We help them create experiences that are delightful and meaningful and memorable.
These experiences are based on the key principles of people, place and time.
‘What will people do?’ ‘How will they feel?’ ‘What is the experience?’
These are questions a marketing professional will ask themselves on a daily basis when considering their customers. Architects, on the other hand, rarely do.Read More
For a man who could play 27 instruments this was the natural next step, playing the whole experiential orchestra as one holistic multi-sensual, multi-dimensional designed experience unfolding over time.Read More
“I see, I forget. I hear and I remember. I DO and I understand.” – ConfuciusRead More
The key first job is not 6 months of wordsmithing nor is it drawing a building, the key first task is to describe five steps of a journey. That’s all. Here’s how.Read More
Particularly for a business competing with upstarts, a city development competing with new, exciting frontiers or even an airport putting itself and its home city on the map.Read More
Over the last few months I have been talking with some pioneering property developers about what the future looks and feels like.Read More
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