FreeState are brand experience architects.
We specialise in sales and marketing campaigns.

Our clients come to us for our expertise in research, strategy and design.
We help them create experiences that are delightful and meaningful and memorable.
These experiences are based on the key principles of people, place and time.

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Argent. The Developer Who Said YES!

Over the last few months I have been talking with some pioneering property developers about what the future looks and feels like. In this simulation great developments are guided by a compelling central story of the ideal audience experience, created by the developer – as enabler – in order to generously activate all the touch […]

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Walking in the Shoes of the Occupier

Celebrating the Experience Architecture Webinar There was so much demand for the webinar that we decided to run two sessions last Thursday, one at eight in the morning and one at four in the afternoon. People connected from from very far and very wide, from Kennington to Colorado, from Munich to Melbourne. Thank you, thank […]

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21 May 2015
brands / Theory
FreeThinking 4: Everyone Should Be An Experience Architect

Welcome. FreeThinking is a regular thought leader paper by FreeState. This week’s issue, Everyone Should Be An Experience Architect, examines a belief close to our heart. Namely, that everything a brand, business or corporation does ought to be done in the spirit of the extraordinary. The Experience Architect – CEO, founder, owner, anyone and everyone […]

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30 April 2015
brands / Identity / Theory
Real World Cookies

Cookies are those things mentioned in pop up windows when you are online, those things you click to be rid of without even thinking. They are supposed to “… ensure that we give you the best experience of our website” by storing small amounts of information on your computer. In return for accepting these cookies, […]

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23 April 2015
brands / Channels / Inspiration / Theory
FreeThinking 3: Think Local, Act Personal

‘The next revolution will be not technological but psychological.’  Rory Sutherland The communications revolution may have reduced the globe to a mouse click, but it has also created a hole at the centre of the way we relate, do business. Rather than risk real-world encounters, brands, businesses and corporations hide behind the machine and all […]

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Turner Duckworth
16 April 2015
Channels / Inspiration
Conversation with a Creative Leader: Turner Duckworth

‘Simplicity is the ultimate form of sophistication.’ This is the quote that springs forth from the next instalment in our Conversation with a Creative Leader series. We met with the founding duo of Visual Identity and Packaging Design agency Turner Duckworth. Existing somewhere between the United States and the UK, it is this distance of […]

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26 March 2015
channel / Inspiration / Theory
FreeDinner 7: A Personal Experiment

As a precursor to our deeper FreeThinking piece on the recent dinner we hosted to discuss the idea of ‘Think Local, Act Personal’, we thought we’d treat you to an extract from psychologist Kerry-Lyn Stanton -Downes, who turned the dinner into a live laboratory… an experiment to explore the space between us all! We hope […]

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16 March 2015
Channels / Inspiration / Theory
FreeThinking 2: No Experience, No Sale

At FreeState we believe in the way of the shopkeeper. Those that apply this way of doing things have the customer at heart. An obvious thing to say, but overlooked by so many brands and businesses as the task of creating a profit becomes ever more difficult. It’s a way of doing things oft sacrificed […]

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2 March 2015
Collision = Innovation

As part of our practice we have long been believers of collision as a key moment in experience design. For brands this is important on so many levels for on one hand it is the moment of first contact, which surprises and jolts the senses, on the other it is an organisational ethos that inspires innovation. […]

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