FreeState are brand experience architects.
We specialise in sales and marketing campaigns.
Our clients come to us for our expertise in research, strategy and design.
We help them create experiences that are delightful and meaningful and memorable.
These experiences are based on the key principles of people, place and time.
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” writes Tom Goodwin in TechCrunch.
But what might this mean for the future of the workplace I wonder?Read More
“When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences rather than a physical things.”
But how do we best measure the effects of this shift in behaviour in order to better design our cities?Read More
‘What will people do?’ ‘How will they feel?’ ‘What is the experience?’
These are questions a marketing professional will ask themselves on a daily basis when considering their customers. Architects, on the other hand, rarely do.Read More
For a man who could play 27 instruments this was the natural next step, playing the whole experiential orchestra as one holistic multi-sensual, multi-dimensional designed experience unfolding over time.Read More
Reflections on the The Archiboo/FreeState workshop ‘How to Tell a Compelling Story’ which took place on December 7th 2015.
By Amanda Baillieu
The key first job is not 6 months of wordsmithing nor is it drawing a building, the key first task is to describe five steps of a journey. That’s all. Here’s how.Read More
How do you create Innovation Places?Read More
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