FreeState are brand experience architects.
We specialise in sales and marketing campaigns.

Our clients come to us for our expertise in research, strategy and design.
We help them create experiences that are delightful and meaningful and memorable.
These experiences are based on the key principles of people, place and time.

9 July 2015

“What really sells today is not merely bricks and mortar, but rather the experience attached to them.”

Roger Black, Creative Director of Pegasus Life

Whether you are an architect or developer, house builder, investor or work in local government, we believe your business has much to learn from the practice of Experience Architecture.


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EA small
21 May 2015
brands / Theory
FreeThinking 4: Everyone Should Be An Experience Architect

Welcome. FreeThinking is a regular thought leader paper by FreeState. This week’s issue, Everyone Should Be An Experience Architect, examines a belief close to our heart. Namely, that everything a brand, business or corporation does ought to be done in the spirit of the extraordinary. The Experience Architect – CEO, founder, owner, anyone and everyone […]

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cookie small
30 April 2015
brands / Identity / Theory
Real World Cookies

Cookies are those things mentioned in pop up windows when you are online, those things you click to be rid of without even thinking. They are supposed to “… ensure that we give you the best experience of our website” by storing small amounts of information on your computer. In return for accepting these cookies, […]

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23 April 2015
brands / Channels / Inspiration / Theory
FreeThinking 3: Think Local, Act Personal

‘The next revolution will be not technological but psychological.’  Rory Sutherland The communications revolution may have reduced the globe to a mouse click, but it has also created a hole at the centre of the way we relate, do business. Rather than risk real-world encounters, brands, businesses and corporations hide behind the machine and all […]

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Turner Duckworth
16 April 2015
Channels / Inspiration
Conversation with a Creative Leader: Turner Duckworth

‘Simplicity is the ultimate form of sophistication.’ This is the quote that springs forth from the next instalment in our Conversation with a Creative Leader series. We met with the founding duo of Visual Identity and Packaging Design agency Turner Duckworth. Existing somewhere between the United States and the UK, it is this distance of […]

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26 March 2015
channel / Inspiration / Theory
FreeDinner 7: A Personal Experiment

As a precursor to our deeper FreeThinking piece on the recent dinner we hosted to discuss the idea of ‘Think Local, Act Personal’, we thought we’d treat you to an extract from psychologist Kerry-Lyn Stanton -Downes, who turned the dinner into a live laboratory… an experiment to explore the space between us all! We hope […]

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FreeThinking_no play
16 March 2015
Channels / Inspiration / Theory
FreeThinking 2: No Experience, No Sale

At FreeState we believe in the way of the shopkeeper. Those that apply this way of doing things have the customer at heart. An obvious thing to say, but overlooked by so many brands and businesses as the task of creating a profit becomes ever more difficult. It’s a way of doing things oft sacrificed […]

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2 March 2015
Collision = Innovation

As part of our practice we have long been believers of collision as a key moment in experience design. For brands this is important on so many levels for on one hand it is the moment of first contact, which surprises and jolts the senses, on the other it is an organisational ethos that inspires innovation. […]

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think local
17 February 2015
Channels / Inspiration
Think Local, Act Personal

Have a watch. It’s a little teaser film introducing our upcoming FreeDinner evening, an enlightening series of events where three inspiring people share their insights on a topic of our choice. All in the company of 25 friends, clients, colleagues and partners. This time, the theme around which we’ll spin is ‘Think Local, Act Personal’. […]

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17 February 2015
Channels / Theory
FreeThinking 1: Journeys versus Adventures

In December we gathered a group of people together – psychologists, economists, designers, artists and writers – to discuss the theme of ‘Journeys vs Adventures’. Why? Because as experience designers we see brands and businesses talk a lot about the ‘customer journey’. Capturing it. Codifying it. Detailing it to the nth degree. But do customers […]

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