FreeState are world leading Experience Architects.

We believe in designing the ideal future user experience as the foundation for creating and curating ideal future environments.

brown small
14 July 2016
History / Inspiration
WHY CAPABILITY BROWN IS STILL A TRAILBLAZER, AND WHY DEVELOPERS AND PLACEMAKERS SHOULD LOOK AGAIN

The grammar of moment by moment sequential experience. What we can learn today from legendary landscape designer Capability Brown.

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airbnb small
7 July 2016
Inspiration / Theory
THE AIRBNB-IATION OF WORK(PLACE): IN WORK AND LIFE, WHY NOT ‘BELONG ANYWHERE’?

What if the spirit of ‘Belong Anywhere’ could inspire the workplace of private public space and let people and places find a new work/life narrative? This is the near future… of course.

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spotify small
30 June 2016
Inspiration / Theory
THE SPOTIF-ICATION OF WORK(PLACE): YOUR PERSONAL EXPERIENCE PROGRAMME

In our desire for ever more expensive products, services and technologies we increasingly value the opportunity for customisation over commoditisation; ‘freedom, delight, and personalisation’ above ‘effectiveness, efficiency and standardisation’. So what does that mean for the future of workplaces?

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uber small
24 June 2016
Inspiration / Theory
THE UBER-ISATION OF WORK(PLACE): EVERYONE’S OFFICE EVERYWHERE

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” writes Tom Goodwin in TechCrunch.

But what might this mean for the future of the workplace I wonder?

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spinunit_smallv2
10 June 2016
Inspiration / Theory
MEASURING THE EXPERIENCE CITY: HOW INSTAGRAM DATA TELLS US WHAT REALLY ATTRACTS MILLENNIALS

“When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences rather than a physical things.”

But how do we best measure the effects of this shift in behaviour in order to better design our cities?

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modify
20 May 2016
Inspiration / Theory
Why Architects should be more like Marketeers

‘What will people do?’ ‘How will they feel?’ ‘What is the experience?’

These are questions a marketing professional will ask themselves on a daily basis when considering their customers. Architects, on the other hand, rarely do.

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26 April 2016
Inspiration / Prince
THE EXPERIENCE OF PRINCE THE GREAT IMPRESARIO

For a man who could play 27 instruments this was the natural next step, playing the whole experiential orchestra as one holistic multi-sensual, multi-dimensional designed experience unfolding over time.

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unnamed
4 February 2016
Identity / placemaking / Theory
THE ROLE OF FOOD AND THE NARRATIVE JOURNEY

Reflections on the The Archiboo/FreeState workshop ‘How to Tell a Compelling Story’ which took place on December 7th 2015.
By Amanda Baillieu

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the heros journey small
3 December 2015
Channels / events / Inspiration
The Hero’s Journey and How to Create Places that Enable Collaboration

The key first job is not 6 months of wordsmithing nor is it drawing a building, the key first task is to describe five steps of a journey. That’s all. Here’s how.

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