FreeState are world leading Experience Masterplanners.

We believe in designing the ideal future user experience as the foundation for creating and curating ideal future environments.

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15 November 2016
Identity
FreeState is Growing, Changing, Evolving!

We are very pleased to announce a significant merger with international design firm, HASSELL. This is a game changer for us. Needless to say, we’re super excited by the opportunity; an opportunity to bring our disruptive, Experience Masterplanning approach to a global pool of clients keen to better activate the place where buildings, brands and customers meet. The story is well told in this exclusive interview with Australia’s Financial Review.

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27 October 2016
Channels / Theory
Conversation with a Creative Leader: Mike Joroff and the Idea of Enhanced Serendipity

‘A feast of insights and provocations’. Have a listen to the next episode in our Conversation with a Creative Leader series, a conversational smorgasbord with Professor Mike Joroff.

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14 July 2016
History / Inspiration
WHY CAPABILITY BROWN IS STILL A TRAILBLAZER, AND WHY DEVELOPERS AND PLACEMAKERS SHOULD LOOK AGAIN

The grammar of moment by moment sequential experience. What we can learn today from legendary landscape designer Capability Brown.

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7 July 2016
Inspiration / Theory
THE AIRBNB-IATION OF WORK(PLACE): IN WORK AND LIFE, WHY NOT ‘BELONG ANYWHERE’?

What if the spirit of ‘Belong Anywhere’ could inspire the workplace of private public space and let people and places find a new work/life narrative? This is the near future… of course.

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30 June 2016
Inspiration / Theory
THE SPOTIF-ICATION OF WORK(PLACE): YOUR PERSONAL EXPERIENCE PROGRAMME

In our desire for ever more expensive products, services and technologies we increasingly value the opportunity for customisation over commoditisation; ‘freedom, delight, and personalisation’ above ‘effectiveness, efficiency and standardisation’. So what does that mean for the future of workplaces?

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24 June 2016
Inspiration / Theory
THE UBER-ISATION OF WORK(PLACE): EVERYONE’S OFFICE EVERYWHERE

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” writes Tom Goodwin in TechCrunch.

But what might this mean for the future of the workplace I wonder?

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10 June 2016
Inspiration / Theory
MEASURING THE EXPERIENCE CITY: HOW INSTAGRAM DATA TELLS US WHAT REALLY ATTRACTS MILLENNIALS

“When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on desirable experiences rather than a physical things.”

But how do we best measure the effects of this shift in behaviour in order to better design our cities?

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modify
20 May 2016
Inspiration / Theory
Why Architects should be more like Marketeers

‘What will people do?’ ‘How will they feel?’ ‘What is the experience?’

These are questions a marketing professional will ask themselves on a daily basis when considering their customers. Architects, on the other hand, rarely do.

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26 April 2016
Inspiration / Prince
THE EXPERIENCE OF PRINCE THE GREAT IMPRESARIO

For a man who could play 27 instruments this was the natural next step, playing the whole experiential orchestra as one holistic multi-sensual, multi-dimensional designed experience unfolding over time.

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